When Anything Is Possible

Most projects start with constraints.

Projects for pitches.
Milestones to celebrate.
Portfolios to shape.

They usually arrive with limitations.

Materials.
Format.
Page count.

Often defined by what a streamlined, semi-industrial process allows.

Then something changes.

Some are not willing to give up on the original vision.
And with handmade books, suddenly anything becomes possible.

Or almost.

There are still limits.

Budget.
Time.
What the studio can physically do.

At first, that openness feels overwhelming.

But it does something very important.

It forces you to ask:

What is actually needed?
What should it feel like?
What should it mean?
For whom?
And why?